Nike’s 2019 U.S. Women’s National Team home jersey became the No. 1 selling soccer jersey ever, best soccer jerseys men’s or women’s. You feel that you’re part of something larger and more than your-self, and become a better person, when you’ve an authentic soccer jersey on. If we consider merchandise as a proxy for demand, a whole new series of supporting metrics emerge. We’re currently witnessing a continuous series of disruptions exposing the widening gaps in society accelerated by the pandemic.